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Lick Snowflake Scoop

Lick your Scoop, Kiss the Snow


Designing a playful, modern FMCG brand identity that connects people through the universal joy of ice cream.

Owner of Lick Snowflake Scoop

Challenge

When a small ice-cream venture approached us, they wanted more than just a logo, they needed a cohesive identity system that could work across packaging, social media, and digital touchpoints.

Our Approach at Sattva Aakar:

  • Translate the brand essence (joy, indulgence, freshness) into a strong visual identity.

  • Keep the system scalable across print, digital, and social.

Design Approach




Research competitors

finding opportunity for minimal but playful design

Define brand persona

Prime focus is on youthful, approachable, warm

Create scalable system

That is flexible for both print and digital

Social Media System 

We designed a scalable social template system that keeps the brand consistent across campaigns.

  • Template styles: Flavor tiles, promos, playful copy.

  • Tone of voice: Cheeky, light-hearted, inviting.

  • Consistency: Layout rules for icons, footers, highlights.

 

Menu & Product System 

We crafted a menu architecture that is clear, appetizing, and functional, bridging aesthetics with usability 

Packaging & Collateral 

We extended the identity into packaging tubs and merch.

  • Packaging: pastel tubs with flavor photography.

  • Merch: T-shirts, visiting cards, social icons.

 

Visiting Card

Designed in Pastel colours with a highlight of social icons, name and position in the company with focus on logo and brand name.

 Visual Identity

Key Principles: Logo, Colors, Typography, Motifs

Final Outcome 


  • Strong visual recognition across print + social.
  • Flexible design system, easy to scale for future campaigns.
  • Emotional branding, resonates with target audience.